Watch Formula E racing driver Sam Bird pilot the DS E-TENSE concept car and upcoming DS 7 Crossback SUV inside the Westfield London Shopping Centre.
The DS Virgin Racing ace drove the DS Automobiles duo at night during a special lock-in.
Unveiled at the 2016 Geneva Motor Show, the head-turning all-electric DS E-TENSE combines state-of-the-art technology and avant-garde design.
The stylish DS 7 Crossback is the French brand’s first SUV and goes on general sale in early 2018.