Bridgestone teams up with the 2023 EV Rally

Bridgestone has become the official tyre partner of the 2023 EV Rally.

The five-day, 1,200-mile ‘e-Rally’ will feature 50 electric vehicles stopping off at the five capital cities between July 3-7 and Bridgestone has agreed to be an official sponsor for the first time.

The EV Rally will take in EV charge points and hubs, clean energy projects and iconic landmarks, at key locations, or checkpoints (CPs).

The event will give Bridgestone the opportunity to demonstrate its innovative Enliten technology and EV Ready products such as its new Turanza 6 tyre and Duravis Van.

Bridgestone claims its new Turanza 6 tyre is perfectly suited to hybrid and electric vehicles, helping to optimise their performance.

This includes low rolling resistance to save battery life and address range anxiety concerns, excellent control to address EV-specific driving-related issues, higher wear tolerance to combat tyre wear due to the increased weight and higher torque, and decreased noise for driver comfort owing to the near non-existent engine noise of EVs.

“We couldn’t think of a more appropriate or relevant event to partner with than the EV Rally, as we make a long-term pledge to the environment and sustainability to earn the trust of future generations,” said Bridgestone’s North Region Vice President Andrea Manenti.

“As part of our commitment to help shape a sustainable future of mobility, we’re investing to make electric mobility more efficient and accessible to drivers and fleets and the EV Rally is a brilliant campaign which shares our sustainable philosophy.

“We will be pioneering our premium, ‘EV ready’ tyres and will demonstrate their value to a huge audience over five exciting days.”

Colin Boyton, EV Rally Event Manager added: “We are delighted that Bridgestone has joined us this year as the official tyre partner. It adds a whole new strand to the messaging and narrative that we can communicate while the rally is live.

“So much is made about the range, the innovative technology in the vehicles and charging infrastructure. But what sometimes gets lost is the other key parts and elements that make EVs the right choice, in terms of efficiency, and tyres are a big part of that. Together with Bridgestone, we aim to showcase just that.”