Grey is the UK’s favourite new car colour for the sixth year running, according to figures published by the Society of Motor Manufacturers and Traders (SMMT).
Boasting a market share of more than a quarter (26.8%), more than half a million (509,194) grey cars were registered in 2023 as the new car market enjoyed its best year since the pandemic.
Completing the podium, black and white held second and third place, also for the sixth consecutive year, which means almost two thirds (63.5%) of all new cars joining UK roads in 2023 were decked in monochrome.
Drivers determined to stamp their style on their motor were able to choose from a variety of colour variations, with maroon, pink and cream remaining at the niche end of the colour palette – comprising just 604 registrations combined.
Green, however, experienced a comeback, reaching its highest volume since 2005 at 53,426 units and a market share of 2.8%, the highest since 2004.
SMMT Chief Executive, Mike Hawes, said: “2023 was a bumper year for the British new car market, as buyers continued to gravitate towards familiar monochrome hues for another year – even as ever more motorists embrace new technologies.
“Car manufacturers have diligently expanded their offerings, with a huge selection of colour options available across hundreds of models and thousands of specification options. The extensive variety allows drivers flexibility in choosing a tint that embodies their individuality and style.”