Ford showcased the performance prowess of the all-new Fiesta ST in a unique location – 400 metres below ground in one of Europe’s largest salt mines.
Shot at a secret location with World Rally Championship driver Elfyn Evans at the wheel, the Fiesta ST is seen slipping, sliding and jumping in the dirt.
“The salt is actually like fine gravel to drive on, quite slippery to be honest, especially on road tyres,” said Evans.
“You expect it to be claustrophobic but actually it’s quite the opposite, a great place to really enjoy the new Fiesta ST.”
Ford chose the secret salt mine location for its new TV advert ‘Undertrack’ that sees the car put through its paces within the mine’s 60-kilometre network of tunnels.
“The drama of the tunnels and the chance to show off Fiesta ST’s ability on a different type of surface were a big part of choosing this unique location,” said Leo Roeks, Ford Performance director.
“It wasn’t a typical race track, it was somewhere we could drive this great car to its full potential.”