Dacia reaches 200,000 sales milestone

Dacia has sold its 200,000th car in the UK – just eight years after arriving.

The milestone model for Renault’s Romanian budget brand was an all-new Sandero Stepway Prestige.

Still selling the UK’s cheapest new car (the Sandero range starts at £7,995), Dacia has built a strong reputation, offering buyers practical, robust vehicles at affordable prices.

In 2013, when Dacia launched in the UK, the range was made up of the second-generation Sandero and the first-generation Duster. These models were quickly followed by the Logan MCV.

Of all the Dacia models available, the Sandero Stepway, with its raised ride height and SUV styling cues, makes up around 60% of all Sandero sales.

The 200,000th Dacia was a Sandero Stepway Prestige TCe 100 Bi-Fuel, finished in Iron Blue. The vehicle was purchased by Christopher Simpson, a first time Dacia owner, from Brayleys Dacia in Milton Keynes.

“We’re delighted that Christopher is collecting his new Sandero Stepway from us, like any sale, but even more so as the 200,000th Dacia sold in the UK,” said Jack Bramston, Sales Manager at Brayleys Dacia.

“We’ve been selling Dacias at Brayleys since 2014 and it’s been incredible to be on the brand’s journey of success in the UK. We wish Chris many happy miles in his new Sandero.”

Luke Broad, Head of Sales, Dacia UK, added: “We celebrated 100,000 Dacia sales four years after launching in the UK, and four years later we’ve sold another 100,000.

“We’ve been keeping up the momentum, all while continuing to provide UK customers with the most affordable cars on the market. We’re thrilled that our customers – both new and existing – trust Dacia in providing unrivalled value for money, practicality and low running costs.”