We drive the Volkswagen ID.3’s stylish Spanish cousin, named after the cool El Born district of Barcelona… I have to be honest, this is a painful article for me to write because I really like the Cupra Born – I just don’t think I could live with it. Let’s start …
Read More »Cupra Formentor review
You’ve got to hand it to Cupra, SEAT’s sporty spin-off brand. To take a generic SUV like the Ateca and transform it into a bold, head-turning coupe-crossover is no mean feat. In fact, the first fully-fledged Cupra model looks like nothing else on the market in its price bracket. Athletic …
Read More »Swimming champ Peaty takes to the track
Watch Team GB swimming superstar Adam Peaty MBE get behind the wheel of the all-new CUPRA Formentor for the first time. The reigning Olympic, World, European and Commonwealth 100m breaststroke champion, who is also the latest CUPRA brand ambassador, took to the asphalt of Oulton Park Circuit. After getting comfortable …
Read More »CUPRA Born undergoes final winter testing
CUPRA’s first fully-electric vehicle has endured temperatures of -30ºC just a few miles from the Arctic Circle during testing prior to its world premiere in May. Nearly 19,000 test miles have been accumulated day and night to ensure the car delivers the best performance even in the most extreme conditions. …
Read More »Celebrating 70 years of SEAT
SEAT, the car maker that helped democratise mobility in Spain, has undergone a profound transformation since it was founded on 9 May 1950. Production began in 1953 with 925 employees and a rate of 5 cars per day. Fast forward to 2020 and more than 15,000 people work at SEAT in …
Read More »Watch a Cupra Ateca race high above Paris
A Cupra Ateca driven by Swedish race ace Mattias Ekström has taken part in a special rooftop stunt in the heart of Paris. The Spanish brand created a race track on top of the Expo Porte de Versailles Parc des Expositions exhibition centre – the first high-rise speed loop ever …
Read More »FC Barcelona and CUPRA kick off new partnership
CUPRA and FC Barcelona have teamed up and entered into a five-season “global alliance”. Under the agreement, SEAT’s special car division joins forces with its hometown football club as Barça’s Official Automotive and Mobility Partner. The agreement goes beyond a traditional partnership and is based on three strategic pillars. Firstly, …
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