The majority of businesses these days lease company cars of one sort or another, whether executive incentives, travelling sales staff or as delivery vehicles. Company cars are often seen as a perk of the job, a symbol that you have achieved to a certain level, at other times they are an essential part of getting the job done. The type of car reflects its use and image a company wishes to create.
Company cars are expected in sales roles where employees are expected to be mobile, they also make more sense as you can furnish your staff with a reliable vehicle not prone to breaking down and one of sufficient style and class as to reflect your companies image. Staff that rise to an executive rank also expect a company car as an occupational hazard, it is part of the image and privilege that goes along with the position.
The choice of company car is also crucial; you want something practical and reliable for mobile workers. If they cover short local distances a solid town car, those travelling further will expect something a little more sumptuous, and you wouldn’t want them appearing at business meetings tired and jaded either. Impressions count these days and even the executive models you select reflect on your company, not only to those using them but customers casting a knowing glance around the company car park.
Company cars obtained on a car leasing or contract hire basis are an effective way of financing such company requirements. They also mean you negate the depreciation of car values and are able to regularly update your staffs vehicles without excessive extra cost.
I once worked as a medical representative and the company gave me a car out of necessity. I agree, it was of those job perks that I wanted.