Nissan signs Yaya Touré

Manchester City and Ivory Coast football superstar Yaya Touré is Nissan’s newest global ambassador.

The three-time African Footballer of the Year and UEFA Champions League winner joins Nissan’s star-studded team of UEFA Champions League ambassadors, which includes the recently announced Barcelona and Spain midfielder, Andrés Iniesta and PSG and Brazil defender, Thiago Silva.

The UEFA Champions League ambassadors will work with the company as part of the Engineers of Excitement scheme, which aims to enhance the experience of football fans through a range of activities including the exclusive Goal of the Week competition.

Touré will also star in a series of new TV and print advertisements for the UEFA Champions League, due to premiere in February 2015.

“I’m proud to be partnering with Nissan across its UEFA Champions League and Orange Africa Cup of Nations 2015 sponsorships,” said Touré.

“I have been fortunate enough to win lots of trophies in my career, but the Orange Africa Cup of Nations has always been my target as an African, so I am really looking forward to it and to working with Nissan to help bring the excitement around both of these fantastic tournaments to fans around Africa and the rest of the world.”

As the face of Nissan’s advertising campaign in Africa, Touré will play a key role around Nissan’s Orange Africa Cup of Nations 2015 sponsorship, further connecting football fans with the brand and helping increase excitement around its innovative range of products.

Yaya Touré has also won the UEFA Champions League with Barcelona and five league titles across four countries including England and Spain.

With over 80 caps for Ivory Coast, he was recently named captain of the national team and will lead his country in qualification to reach his sixth Orange Africa Cup of Nations 2015 in January.