Milestone: Dacia sells 250,000th car in UK

Budget brand Dacia has marked first decade in the UK by selling its quarter of a millionth car.

Charlie James and his family collected their Dacia Jogger Extreme SE from Richard Sanders Dacia in Northampton.

To mark the occasion, Dacia added unique touches to the seven-seat Jogger including a special plaque and one-of-a-kind ‘250,000’ embroidered mats

The landmark achievement falls during the same year that the brand is marking a decade of rapidly rising sales and ever-increasing market share.

In 2022 alone, Dacia sold 27,313 vehicles in the UK – an increase of 55% compared to the previous year.

“With three growing teenagers you need a large car, and the Jogger is perfect for us as a family,” said Charlie James.

“I had read a lot of online reviews and they were all very positive, saying how roomy it is and highlighting the usability of the third row of seats.

“We’re now going to be a lot more comfortable when we’re all travelling together. Finding out that I’m the 250,000th customer was quite a surprise!”

Luke Broad, Dacia Brand Director for the UK, added: “At a time when value and durability are more important than ever to customers, we are delighted that Dacia is continuing to go from strength-to-strength in the UK.”