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Will.iam’s Lexus NX hit

Singer-songwriter will.i.am designs his own bespoke version of the new Lexus NX crossover.

A unique interpretation of the new Lexus NX, created by musician, innovator and global entrepreneur will.i.am, has been unveiled in Paris.

The Grammy award-winning artist presented his vision for Lexus’s first luxury compact crossover before performing a DJ set for invited guests from across Europe.

The special edition NX 200t F Sport brings will.i.am’s flair and creativity together with the NX’s eye-catching striking angles. Featuring cutting-edge on-board technology, a sharply styled exterior and a sport design, the NX is aimed at younger, design-conscious customers.

“When I found out Lexus wanted me to be involved in the Striking Angles campaign, my first thought was, can I design a car with you?” explained will.i.am.

“I am honoured to be launching my bespoke Lexus NX F Sport in Paris, this car is super fresh and incorporates my personal style. My point of view is, the best kind of design will encourage other people to interpret that design.”

Will.iam’s design includes:

  • Ultra-wide body kit with brushed aluminium and carbon vinyl details and matt pearl white paintwork
  • Four 180° external cameras allow panoramic pictures and video to be captured and displayed on smartphones
  • Custom-built steering wheel and hand-embroidered Nappa leather interior, featuring the willpower logo
  • 22-inch alloys with a highly luminous black machined finish

About Gareth Herincx

Gareth is a versatile journalist, copywriter and digital editor who's worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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