Lexus crowned Britain’s best car brand

Lexus has been named Best Car Brand in the 2019 Which? Awards, in recognition of its industry-leading technology and the high quality of its vehicles.

The Japanese brand beat Hyundai, Mazda and Toyota to the title, and fittingly, the award coincides with the 30th anniversary of the founding of the Lexus brand.

Which?, Britain’s leading champion of consumer rights and independent reviewer of products and services, honoured Lexus in a number of areas, including technology and reliability.

This is the 13th year of the Which? Awards, presented to the UK’s best companies, those which go the furthest to satisfy their customers. The winners are chosen by an expert panel, based on the results of thousands of product tests and feedback from customers.

The combination of brave design, takumi craftsmanship and application of advanced technologies for safety, performance and on-board luxury, UK Lexus sales are up by more than 11% to date in 2019, compared to 2018’s performance.

“This is an award we are deeply proud of as it rewards not just the quality of the cars we make, but also the quality of the service and work delivered by everyone who works for Lexus across the country, at every level,” said Ewan Shepherd, Director of Lexus in the UK.

“In motor industry terms, we are still a young brand, but in the 30 years since we started, we have redefined excellence in customer service and have made it a pillar of our business. Our principles of treating our customers as guests in our home, and giving them amazing experiences, remain central to everything we do.”