Maserati has teamed up with Mattel Inc’s Barbie to unleash an ultra limited edition Maserati Grecale SUV.
Unveiled as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer’s holiday launch event in Los Angeles, the special Grecale is a work of art designed under the Trident’s Fuoriserie customisation program, which allows car lovers to express their passion and creativity in the creation of their ultimate Italian luxury car.
Just two Barbie-inspired Maserati Grecale cars will be created and they will be based on the Trofeo spec, complete with powerful 530hp V6 Nettuno engine.
The SUV’s exteriors, adorned with the Barbie logo, are sealed with an iridescent topcoat that reveals an incredible rainbow effect on a beautiful sunny day.
Its sleek black interior features full-leather seats, dashboards, carpets, and doors – accented with pink stitching – as well as branded headrests with the unique “B” badge.
Apparently 10% of the sales price, said to be around $330,000 (US), will be donated to the Barbie Dream Gap Project – a global initiative that partners with charities to help provide equal opportunities and remove barriers for girls.